BlueCross needed to challenge traditional perceptions of aged care. I identified an opportunity to shift the focus away from age and towards the people, personalities and lives behind it.
Repositioning BlueCross Aged Care by developing a campaign centred on bright, engaging photography that celebrated people and personality rather than their age.
– Creative Writing
– Art Direction
– Campaign Roll-out
– Print Design
– Creative Writing
– Art Direction
– Campaign Roll-out
– Print Design
Collaborators
Tracey Lee Hayes – Photographer
Stuart Walford – Stylist
Tracey Lee Hayes – Photographer
Stuart Walford – Stylist
