Grill’d’s partnership with Wicked was an opportunity to bring the film’s story to a new audience through the restaurants.
Creating a visual world that divided the campaign between pink and green. Rich silk curtains referenced the witches’ iconic costumes, bringing a sense of theatre, drama and magic to the campaign while putting the limited-edition burger centre stage.
– Ideation
– Art Direction
– Creative Roll-out
– Social Content
– Print Design
– Ideation
– Art Direction
– Creative Roll-out
– Social Content
– Print Design
