With over five stores around regional Victoria, Capricorn Records closed it’s doors after 35 years in the business. They had battled the decline of the retail market and took a hit from the rise of the downloads and streaming services. Capricorn still had plenty to offer and wanted to stay relevant.
To keep the legacy alive I completed a re-brand and development of an e-commerce website. Using the existing database I was able to launch a re-brand with eDM's and built an online social media presence. Developed a digital campaign using targeted ads. The campaign also launched with promotional material such as street posters, press ads and a full suite of brand collateral.
My Involvements
– Identity Design
– Creative Direction
– Social Content
– Photography
– Print Design
– Website Design & Development
– e-commerce Management
– Identity Design
– Creative Direction
– Social Content
– Photography
– Print Design
– Website Design & Development
– e-commerce Management
