After 35 years, the way people bought music had changed. Capricorn Records didn’t need to disappear with its stores. It needed to find a new way to stay part of the music experience.
I took Capricorn Records from the record store to an online store.
Evolved the brand for a new generation, creating a refreshed identity and e-commerce experience. The stores may have closed, but the name continues to live on and continues to be a destination for music lovers.
– Identity Design
– Art Direction
– Social Content
– Photography
– Packagaing
– Website Design & Development
– Art Direction
– Social Content
– Photography
– Packagaing
– Website Design & Development
