BlueCross needed to redefine how it showed up in aged care. The opportunity was to move away from traditional perceptions and present it as something positive, active and full of life.
Repositioning BlueCross Aged Care by developing a campaign centred on bright, engaging photography that celebrated people and personality rather than their age.
– Creative Writing
– Art Direction
– Campaign Roll-out
– Print Design
– Creative Writing
– Art Direction
– Campaign Roll-out
– Print Design
Collaborators
Tracey Lee Hayes – Photographer
Stuart Walford – Stylist
Tracey Lee Hayes – Photographer
Stuart Walford – Stylist
