BlueCross were looking to reposition themselves in the market, after merging with Sapphire Care. They needed a campaign to help promote their services.
Taking creative lead, for the campaign launch of BlueCross's product services.I was able to help the brand reposition its-self within the age care sector, by visually representing them in a positive and engaging position.
I worked closely with the Account Director of ADZ Collective to organise the photography that rolled out OOH, posters, digital media and press ads.
Collaborators
Tracey Lee Hayes – Photographer
Stuart Walford – Stylist
Tracey Lee Hayes – Photographer
Stuart Walford – Stylist
