On Fleek is an innovative start-up that merges the dynamic world of affiliate marketing with a strong commitment to sustainability and carbon offsetting. Our mission is to create a marketplace that not only drives sales but also promotes eco-conscious choices and contributes to a healthier planet.
I developed a cohesive brand identity and established core brand principles. My role involved conducting market research, facilitating workshops, and articulating key narratives that shaped the brand's mission and values. I created comprehensive brand guidelines detailing logo usage, color palettes, and typography, ensuring consistency across all platforms.
Additionally, I designed the brand’s website with a focus on user experience and visual storytelling, and I rolled out engaging social media content to launch the new identity. This holistic approach resulted in a strong brand presence that resonates with the target audience.
My Involvements
– Identity Design
– Creative Roll-out
– Social media
– Website Design
– Identity Design
– Creative Roll-out
– Social media
– Website Design
